Full analysis of plush and thick plush pajamas (selection+selling points+copywriting+fabric)
1、 Comparison of mainstream thickened plush fabrics (priority for winter warmth)
- Lamb wool (thickest deep winter style)
lamb fleece fabric
Ingredients: Polyester+Acrylic, with a texture resembling lamb wool
Advantages: Long fluff, fluffy and temperature locking, weighing over 400g, wearable at minus 5 ℃, non fading and not easily deformed
Shortcomings: Slightly bulky and prone to static electricity
Suitable for: Northern people without heating, those who are afraid of cold, and men’s thick suits - Double sided coral fleece (preferred for public cost-effectiveness)
Coral fleece fabric
Ingredients: Full polyester fiber, double-sided full velvet thickened 320-380g
Advantages: Soft and sticky like clouds, affordable price, diverse colors, machine wash not easy to harden
Shortcoming: Low priced models with slight floating hair and static electricity on dry days
Suitable for: Southern Winter, Student Party, Cute Cartoon Women’s Style - Flannel (delicate and non shedding, light luxury style)
Flannel fabric
Features: Short dense fine velvet, smooth skin contact, not easy to shed hair or pill, with a soft luster
Weighing 300-350g, it keeps warm and balanced, with a slim and non bulky design
Suitable for: simple collared home clothes, commuting pajamas that can be worn outside - Half flannel (cat like feeling, low static electricity)
Double sided semi flannel
One side is fine short velvet, and the other side is smooth bottom fabric. The pure cotton blend has very little static electricity
Lightweight and thickened, does not collapse after washing, and does not stick to pet owners’ fur
Suitable for: Women’s style with built-in breast pads, worn in spring, autumn, and winter
2、 Thickened selection core standards (key to avoiding pitfalls)
Fabric weight determines warmth
280-300g: 10-15 ℃ in early winter, thin velvet added
320-350g: Conventional cold winter 5-10 ℃, daily mainstream thickening
Above 400g: Extra thick lamb wool, essential for ultra-low temperatures
Workmanship details
Threaded cuffs/hems: windproof and leak proof
Widening elastic waist: not restrictive to the stomach, pregnancy friendly to wear
Deepen Pocket: Place Phone and Remote Control
Flip collar/stand collar/zipper style: stand collar windproof, easy to put on and take off cardigans
pattern
Loose shoulder design without restraint, size up to 5XL, not picky about body shape; Tight pants to avoid drilling wind
3、 Men’s and women’s popular styles reference
ladies’ style
Simple collar flannel
Cartoon Bear Coral Velvet
Collar button set: gentle and simple, suitable for entertaining guests and picking up packages downstairs
Cartoon round neck pullover: Cute girl with built-in chest cushion and no need to wear underwear
Long plush nightgown: fully wrapped, super warm for postpartum confinement and waking up at night
Men’s style
Men’s stand collar lamb wool suit
Stand up collar zipper thickened set: windproof and cold resistant, loose ankle binding, suitable for men’s home/outdoor wear
Solid color simple cardigan: low-key and durable, suitable for middle-aged and young people, dad style