Formaldehyde free environmentally friendly plush pajamas (flannel/milk velvet/coral velvet home clothes)
Suitable for domestic e-commerce, independent foreign trade websites, and factory product promotion, complete sorting of fabrics, safety standards, selling points, parameters, copy, and keywords.
1、 Product core positioning
Formaldehyde free environmentally friendly plush pajamas=green post finishing plush home clothes
Target audience: Pregnant women, sensitive skin, children, those who prioritize home health, and new home residents;
Core pain points: Residual formaldehyde, fluorescent agents, pungent odor, and skin itching caused by printing and dyeing ordinary cheap velvet fabrics.
Mainstream fabrics: milk velvet (preferred high-end)>flannel>high-density coral velvet, cloud velvet, teddy velvet
Key point: Environmental protection is not just about promotion, relying on active low sensitivity dyes, formaldehyde free fixation processes, and pre washing to remove residues.
2、 Comparison of Fabric Categories (Reference for Purchasing Selection)
table
Fabric velvet advantage, short board suitable positioning
Milk flannel (double-sided flannel) short flannel with fine and fine texture, soft and sticky cloud like texture, not easy to shed hair, anti-static, skin friendly, excellent temperature locking, high cost, high-end mother and baby products, maternity pajamas, and popular products
Flat short flannel, smooth touch, high density, washable, not prone to pilling, thin and warm, generally simple solid color home clothing
High density coral fleece with fluffy long hair, light and soft, high cost-effectiveness, rich colors. Ordinary style is prone to static electricity and has slight floating hair. Popular basic style
Teddy/Half Fleece Particle Velvet, Soft and Healing Internet Celebrity Style, High Appearance, Low Weight, Warm, Medium Luxury Women’s Home Clothing
3、 Mandatory safety standards (of utmost importance, essential for promotion)
Domestic standards
Adult version: GB 18401-2010 Class B (direct contact with skin)
✅ Formaldehyde ≤ 75mg/kg; No odor; Prohibit the use of decomposable carcinogenic aromatic amine dyes (AZO); pH 4.0~8.5
Maternal and Child/Pregnant/Child Models: GB 31701-2015 Class A (highest level)
✅ Formaldehyde ≤ 20mg/kg (almost undetectable), no fluorescent whitening agent, and saliva color fastness meets the standard
Promotion slogan: formaldehyde free, fluorescent free, azo dye free, active and environmentally friendly printing and dyeing